Client Name : Kementerian Pendidikan dan Kebudayaan (Kemendikbud)

Platform : Native App (Android & iOS)

Industry : Education, Entertainment

Complexity : HARD

The redesign of the Indonesiana TV mobile app focuses on providing a seamless, engaging, and culturally rich streaming experience on Android and iOS devices. The design vision aims to make Indonesiana TV a modern and professional OTT app that not only entertains but also preserves and celebrates Indonesian culture, in line with its mission to be the leading digital cultural streaming service in Indonesia.

Objectives

• Consistent & Comfortable Mobile Experience – Uniform visual design and interaction patterns for mobile phones and tablets, so users feel familiar on any device.
• Cultural Content as the Center of Experience – Showcasing the richness of Indonesian culture with immersive visuals, intuitive navigation, and categories that make it easy to discover content.
• Personalization & User Engagement – Relevant recommendations, adaptive layouts, and smart features to maintain engagement and improve user retention.
• Optimal Performance & Scalability – Smooth video playback with HLS + DRM, and a modular design to support the addition of new features without compromising visual consistency.

How We Work

Audit & User Testing of Existing Applications

At this stage, we began the process by conducting a comprehensive audit of the Indonesiana TV application, covering technical functions, interaction flows, and visual appearance. The purpose of this audit was to gain an in-depth understanding of the application's development, usage patterns, and challenges faced by users.

We utilize the System Usability Scale (SUS) as a measurement framework, combined with interviews with internal employees who meet specific criteria, namely those who are active and accustomed to using OTT applications such as Netflix or Disney. This approach allows us to identify areas that need improvement in a more targeted and data-driven manner.

Based on the System Usability Scale (SUS) test, this application only achieved an average score of 65, indicating a quality that is still classified as “Acceptable but in need of improvement.”

The next step is targeted usability testing with real users (aged 20–30) to evaluate the ease of use of the old application for basic tasks such as registration, logging into the application, searching for content, watching movies/series, and understanding cultural information.

From observations and brief interviews, the main challenges identified were: confusing navigation, detail pages lacking context, and irrelevant recommendations.

Some key findings from this phase: